Dispelling our 5 favorite CRM myths:

This section provides some insight into the way our team thinks and our approach to success.


Are You "Cloud Ready"?

An Organization is not cloud ready and/or worthy

Many myths surround this topic:

  • The Cloud is for “Large Companies”
  • The Cloud is for “Mom-n-Pops”
  • The ROI is unsupportable
  • Saves $$, but performance is poor
  • Small sales teams are the only ones having success with the cloud

Software as a Service (SaaS) is here to stay. Companies of all sizes, industry, and demographic, should be investing time, energy, and financial resources in evaluating how a short and long term strategy will enhance your ability to deliver technology solutions rapidly while reducing your long term IT overhead and support investment.

We Think

With Microsoft’s continued investment and creative licensing strategy, ignoring this research will leave your company behind more enlightened competitors.


Their deep experience in Microsoft CRM and our industry helped shepherd us to success.

Jennifer RousCIOWhiteford Taylor & Preston

The C4CRM team delivered significant value...We highly recommend them as a business partner.

John HarrisonSenior VP Sales and MarketingConcord Technologies

When it comes to implementing CRM, the first name I hand out as a referral is Michael.

Heather MorseDirector of MarketingBarger & Wolen LLP

Honest and totally frank about how to get your project done...

Mark LavenderSales DirectorCCS Mobile

Dedicated, focused, and client-orientated team...

Joolz LewisManaging DirectorThe Corporate Hippy

First-class project management, with real attention to detail and a genuine commitment to ensuring on-time on-budget delivery.

David WoodheadPractice LeadSocial CRM, CSC